Ferrari design contest 2011
Ferrari is known worldwide as being one of the fastest and most elegant motor vehicle brands. For over 80 years Ferrari automobiles have graced the garages and showrooms of the rich and famous. Now Ferrari is allowing people with the eye for designing vehicles to attempt to create a concept masterpiece. But what really is the Ferrari Design Contest all about?
The Ferrari World Design Contest is a competition – launched in collaboration with Autodesk (the project’s technical partner and official sponsor) – is an initiative for schools and universities from the automotive design sector in Italy and other countries. The concept is to create a Ferrari vehicle for the future. The participants are asked to create a ‘hypercar’ with latest generation technology and materials. A car with an extreme architecture but be functional in every aspect. The contest runs annually until the end of July . at the end of the competition the jury, under the presidency of Luca di Montezemolo (Ferrari Chairman), award an internship at Ferrari’s Centro Stile, lead by Flavio Manzoni, to the first and second placed participants as well as monetary prizes.
The winner’s ceremony took place in Maranello and saw the who’s who of the automotive industry make their way to see the concept prototypes. The winning team were students from Seoul’s Hongik University. They beat off competition frrm over 50 highly prestigious universities across the globe .The Korean school was chosen ahead of the second-placed IED of Turin (Italy) in the final with London’s Royal College of Arts finishing in third position.
Following the prize-giving ceremony, Ferrari chairman Luca di Montezemolo highlighted the significance of the competition in helping build a platform for future Ferrari vehicles. “Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation”, sais di Montezemolo “I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future.”
The Seoul students provided the finest interpretation of Ferrari’s design brief for a thoroughbred hypercar brimming with new generation technologies and materials, an extreme (“hyper”) car not only in its architecture but also in functionality and simplicity Having completed an initial 2D design, the entrants then generated 3D models in 3D Autodesk® Alias as well as making a physical 1:4 scale model with particular emphasis on detailing and the car interior in addition to more functional concerns. All of the design concepts focused on reducing fuel consumption through new alternative propulsion systems, particularly hybrid engines. Another common thread was the boosting of driving pleasure through weight reduction.
There were also two special prizes. The “Autodesk Design Award”, for the best use of Alias software in the design process, was presented by the technical partner to the contest to Hongik School. The second prize, the “Most Unexpected Technological Solution” award, went to the team from Jiangnan University (China) for the audacious technical solutions contained in “The Drake” concept. The prizes were presented by Brenda Discher, Autodesk’s Vice President Industry Market, and Ferrari CEO Amedeo Felisa.
The three finalists received their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group which has partnered Ferrari in the styling of its cars for over six decades, and Flavio Manzoni, director of the Ferrari Styling Centre, which organised the contest. The Ferrari World Design contest hopes to provide a stepping stone to up-and-coming vehicle designers as well as help create modern day Ferrari Supercars. Hopefully in future editions of the contests we will get to see some South African representatives.